There’s a large misconception that COVID-19 doesn’t spike in the summer, which means COVID treatment rates drop off.
PfizerforAll is here to remind you that regardless of the season, COVID can still steal your sunshine.
Leveraging user-generated content and Len’s “Steal My Sunshine,” we crafted a PSA that conflates COVID-19 to another bummer for your summer.
Along with social, we created radio spots to play nationwide, and partnered with Walgreens and Kroger for retail ads.