There’s a large misconception that COVID-19 doesn’t spike in the summer, which means COVID treatment rates drop off.
PfizerforAll is here to remind you that regardless of the season, COVID can still steal your sunshine.
Leveraging user-generated content and Len’s “Steal My Sunshine,” we crafted a PSA that conflates COVID-19 to another bummer for your summer.
Along with social, I wrote and directed a nationwide radio spot that explored all the ways your summer sunshine could get stolen.
We took over Madison Square Garden, reminding New Yorkers and tourists that COVID could still ruin their summer plans.
