There’s a large misconception that COVID-19 doesn’t spike in the summer, which means COVID treatment rates drop off.

PfizerforAll is here to remind you that regardless of the season, COVID can still steal your sunshine.

Leveraging user-generated content and Len’s “Steal My Sunshine,” we crafted a PSA that conflates COVID-19 to another bummer for your summer.

Along with social, I wrote and directed a nationwide radio spot that explored all the ways your summer sunshine could get stolen.

StealYourSunshine_Radio

We took over Madison Square Garden, reminding New Yorkers and tourists that COVID could still ruin their summer plans.